table of Contents

Scope

Third Ocean, Inc. d.b.a. InvesTechs (InvesTechs, Company) is in communication with The Lights On Lab (TLOL, Client) for the purpose of exploring a business opportunity. InvesTechs has experience building compliant investment websites and marketplaces and driving investor traffic to these platforms. TLOL would like to develop an investment marketplace capable of fundraising $5,000,000 to $10,000,000 as a funding round for the development and operations of the Client's line of business.

InvesTechs has substantial experience in the online investment market-space, and is proud to offer services to Client based on this experience. Company has navigated the complex requirements for raising capital for real estate ventures, investment funds, and growth-stage companies alike.

It is the goal of the Client to raise this capital within 12 months of launching the campaign. In order to accommodate this timeline, Company will:

  • Design and develop and premium investment website (contained at https://www.TheLightsOnLab.com)

  • Generate a list of U.S. investor prospects and manage a multi-faceted marketing campaign

  • Create a conclusive list of marketing collateral for the marketing campaign

  • Set up and manage Facebook and LinkedIn advertising campaigns targeting the investor list

  • Set up and manage an email marketing system

  • Post the Client's investment opportunity on relevant industry investment marketplaces

Development

InvesTechs is prepared to design, develop, and maintain a multi-faceted investment website page for the Client.

Design:

Investechs will build the Client an investment page that balances budget and design. This package will include design-oriented effects for assets such as images, buttons, videos, scroll-triggered animations and others. We will customize the website for the User Experience using professional and custom design animations and other modern design trends.

 

Syndication:

InvesTechs will build a custom investment website for Client that will act as the investment gateway for all funds raised through a qualified securities exemption. This syndication page will include:

  • Home Page for your investment opportunity with tombstone information

  • Investor login and self-verification for accredited investor status

  • Investor profile management page

  • Admin back-end login for member management

  • Photo and Video Gallery

  • Funding Meter / Countdown Timer

  • Investment Technology Integration

  • Market Research Report (if prepared by the Client)

  • Interactive Development Timeline (for displaying milestones)

  • Static ROI Charts

  • An investment syndication page with the following pages integrated into a tabulated system:

    • Company Overview

    • Pitch Deck

    • Executive Summary

    • Financials

    • Term Sheet (or other required disclaimer documents)

    • Documents (PPM, Subscription Agreement, Financials, etc)

    • Investment Page (containing the Invest Now button)

Legal:

InvesTechs will integrate a legal section of the website including: Terms of Use, Privacy Policy, Legal, and Investment Disclaimer. The verbal contents of these sections must be prepared by the Client and delivered to InvesTechs prior to launching the investment platform. These sections are a combination of best practices and legally required disclaimers, and we recommend that the Client consult legal counsel to prepare the language of these sections. To view examples of these legal disclaimers, view the disclaimers at the footer of https://www.InvesTechs.com

Marketing
 

Search Engine Optimization (SEO)

Improving your website's SEO can have a massive impact on growing your business. We will integrate passive SEO techniques into the construction of your syndication page, including metadata integration, appropriate keyword tagging, and more. Our SEO experts know what it takes to rank higher.

Search Engine Optimization is an ongoing process that is only effective on pages that are freely visible to the public. Because certain portions of your syndication page are required by law to be hidden from the general public, web crawlers, such as Google, cannot access that data. We will, however, ensure all information visible to web crawlers is highly optimized and submitted to the Google index, increasing your overall SEO score. There is no additional cost for this.
 

Email Design & Sales Campaign

Stay engaged with current contacts and new subscribers.

Our team will design and deliver custom email marketing campaigns to your investor prospects. With the Client's help, InvesTechs will design and produce sales copy for emails that are to be sent to prospective investor, keeping them engaged in your opportunity.

  • 2x leads generated by companies who stay in touch every two to four weeks. Source

  • 72% of consumers hate receiving generic emails and marketing.  
     

Pitch Deck

The InvesTechs team will design a custom presentation that is a professional representation of Client’s investment opportunity. We will bring your information to life by producing custom graphics, illustrations, and animations that effectively communicates the details to potential investors. This presentation may be used in-person at investor events and also on listing marketplaces such as Gust and AngelList.
 

Investment Marketplaces

Listing on an Investment marketplace will expose Client’s investment opportunity to an already established network of active investors. We will perform due diligence on top equity investment marketplaces to determine if Client is a good fit. We will contact a representative at each company to discuss their track-record, current investor network, and marketing strategy. Each marketplace will have their own business model and potential costs associated. We will present the options to you to determine if it is a good fit and upload your content to a maximum of 3 investment marketplaces. The following are market leaders for gathering investment opportunities and investors in your market space.
 

Gust - Gust provides a single common application for hundreds of angel groups across the world. The Gust Company Profile guides you through the process of honing your application and connecting with the right investors. Thousands of companies have used their profile to collectively raise over $1 billion through the Gust angel network. There is no charge to list on Gust.
 

AngelListAngelList generates a list of recommended investors based on the startup's market, stage, and location. The founders select investors from that list that they are willing to speak with. Each selected investor receives information about the startup, along with a recommendation from AngelList. If the investor accepts, AngelList send an email with both the startup and the investor cc'ed suggesting that they connect. There is no charge to list on AngelList.
 

Domestic Investor Prospect List

We generate high quality leads from a variety of marketing channels selected to compliment your goals. Our technology-based approach to generating and qualifying leads allows you to cast a wider net and grow your investor base. What truly sets us apart in this industry is your direct connection to future stakeholders. We do not anonymize investor contact information, withhold your investor lists, or in any way prevent you from conducting future business with your new investors.
 

Advertisement Type(s)

We will use Tombstone Ads on channels such as Facebook and LinkedIn. Tombstone Ads as defined by the SEC may contain no more than the following information:

  • a statement that the issuer is conducting an offering pursuant to Section 4(a)(6) of the Securities Act, the name of the portal through which the offering is being conducted, and a link directing the potential investor to the portal’s platform;

  • the terms of the offering, which means the amount of securities offered, the nature of the securities, the price of the securities, and the closing date of the offering period; and

  • factual information about the legal identity and business location of the issuer, limited to the name of the issuer of the security, the address, phone number, and website of the issuer, the e-mail address of a representative of the issuer, and a brief description of the business of the issuer.
     

Channels

Facebook

InvesTechs will promote the Client's offering on Facebook through a targeted advertising campaign. We have a specialized advertising method that will allow us to target in on individual investors that we have reason to believe are more likely to invest into your offering. Your advertisements will only be distributed solely to these prospects, drastically reducing the costs of your advertising campaign. We will continually monitor, test, and improve these campaigns to optimize click-through-rate and conversion.

LinkedIn

InvesTechs will promote the Client's offering on LinkedIn through a targeted advertising campaign. LinkedIn does not allow marketing directly to individuals at this time, however, we will market to companies that meet a certain range of criteria. For example, our team can target venture capital firms located in San Francisco or private equity firms located in New York City. 
 

Lookalike Audiences

A Lookalike Audience is a way to reach new people who are likely to be interested in your opportunity because they're similar to people who already are. When we create a Lookalike Audience, we input a source audience (your domestic investor prospect list) and then identify the common qualities of the people in it (ex: demographic information or interests). Then we find people who are similar to (or "look like") them in the country you choose.

We can choose the size of a Lookalike Audience during the creation process. Small audiences more closely match your source audience. Creating a larger audience increases your potential reach, but reduces the level of similarity between the Lookalike Audience and source audience. Source quality matters a great deal. For example, if a source audience is made up of your best customers rather than all your customers, that would lead to better results.

 

Retargeting

Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.
 

Ad spend

The client will have full authority over the advertising budget, however, InvesTechs requires the Client establish an advertising budget of at least $1,000 per month. We support a maximum ad spend of up to $5,000 per month per platform. After a full month, we will discuss adjustments based on data and analytics. Building momentum and converting that momentum into capital, in a window of 9-12 months, is a challenge that must not be taken lightly, and a large part of success or failure will be appropriate advertising and marketing budgets.

Timeline

InvesTechs will strive for Substantial Completion of the investment website development within 8 weeks of contract execution. Once the Syndication page is launched, InvesTechs will begin driving traffic through marketing and paid advertising.

Once the website is ready to go live, we will begin driving targeted leads to the investment website. Some marketing activities include: sending our first email announcement to our immediate community, launching advertisements, and launching your profiles on investment marketplaces.

After the marketing system is configured, we will test and iterate to refine it. We will continue to create custom content and distribute it on appropriate channels. We will pay close attention to the data and analytics of the content and ads in order to make necessary improvements. The InvesTechs team will continue to research lead sources and refine our ideal investors.

 

Strategy

1 WEEK

Marketing & Development Strategy
Research & Marketing Framework
Domain Registration / Transfer

 
 

Discovery

1 WEEK

Platform Specific Content Collection
Branding and Styling Development
Client-Generated Content Collection

 
 

Production

4 WEEKS

Layout Design & Site Development
Marketing Content Creation
Internal QA Testing

 
 

Review

1 WEEK

Stakeholder Feedback Presentation
Beta Launch & Bug Testing
Revision Sprint

 
 

Launch

1 WEEK

Production Site Launch
Production QA Testing
Begin Advertising Campaigns

 
 

Marketing

10 MONTHS

Launch Marketing Funnel
Manage Advertising Campaigns
Adapt Marketing Strategy

 

Pricing

Item Pricing Schedule
Investment Syndication Page $2,500 Up-Front
Custom Pitch Deck $500 Up-Front
Domestic Investor Prospect List (Top 50) $2,500 Up-Front
Domestic Investor Prospect List (Top 100) $4,000 Up-Front
Search Engine Optimization Included
Investment Marketplaces Included
Email Drip Campaign (2 per month) $175 Monthly once website complete
Email Drip Campaign (4 per month) $300 Monthly once website complete
Email Drip Campaign (8 per month) $500 Monthly once website complete
Facebook Advertising Management $500 Monthly once website complete
LinkedIn Advertising Management $600 Monthly once website complete
Investment Page Maintenance $50 Monthly once website complete
Investor Lead Directory $40 Monthly once website complete
Investment Page Hosting $30 Monthly once contract initiated

Suggested Packages

Marketplace Options

Item Pricing Schedule
Marketplace Package #1 $6,000 Half Up-Front
Half at Completion
Standard SEO $2,500 Up-Front
Email Drip Campaign (2 per month) $450 Monthly once website complete
Top Professional Investors $1,500 Up-Front
Facebook Advertising Management $400 + ad spend Monthly once campaign launched
Up to 4 campaigns
Facebook Retargeting Management $300 + ad spend Monthly once campaign launched
Look-a-like Audience Waived
Custom Pitch Deck $500 Up-Front per Syndication
Investment Marketplaces First 4 Syndications Waived
Up-Front Expenses $12,000
Monthly Expenses $1,150 + ad spend


Professional Package

Item Pricing Schedule
Marketplace Package #2 $7,000 Half Up-Front
Half at Completion
Professional SEO $3,500 Up-Front
Email Drip Campaign (4 per month) $650 Monthly once website complete
HNWI Investor Prospect List $2,000 Up-Front
Facebook Advertising Management $400 + ad spend Monthly once campaign launched
Up to 4 campaigns
LinkedIn Advertising Management $480 + ad spend Monthly once campaign launched
Facebook Retargeting Management $300 + ad spend Monthly once campaign launched
Look-a-like Audience Waived
Custom Pitch Deck $500 Up-Front per Syndication
Investment Marketplaces First 6 Syndications Waived
Up-Front Expenses $15,500
Monthly Expenses $2,330 + ad spend


Premium Package

Item Pricing Schedule
Marketplace Package #3 $8,000 Half Up-Front
Half at Completion
Premium SEO $5,000 Up-Front
Email Drip Campaign (8 per month) $850 Monthly once website complete
Local Market Investor Targeting $5,000 Up-Front per state
Facebook Advertising Management $400 + ad spend Monthly once campaign launched
Up to 4 campaigns
LinkedIn Advertising Management $480 + ad spend Monthly once campaign launched
Google Advertising Management $640 + ad spend Monthly once campaign launched
Facebook Retargeting Management $300 + ad spend Monthly once campaign launched
Google Retargeting Management $500 + ad spend Monthly once campaign launched
Look-a-like Audience Waived
Custom Pitch Deck $500 Up-Front per Syndication
Investment Marketplaces First 10 Syndications Waived
Up-Front Expenses $20,000
Monthly Expenses $3,170 + ad spend
 

Marketplace Options

These features will specifically focus on promoting the markeplace and the client's brand

Item Pricing Schedule
Standard Marketplace $6,000 Half Up-Front
Half at Completion
Professional Marketplace $7,000 Half Up-Front
Half at Completion
Premium Marketplace $8,000 Half Up-Front
Half at Completion
Standard SEO $2,500 Up-Front
Professional SEO $3,500 Up-Front
Premium SEO $5,500 Up-Front
Animated Explainer Video $1,250 Up-Front
Email Drip Campaign (2 per month) $450 Monthly once website complete
Email Drip Campaign (4 per month) $650 Monthly once website complete
Email Drip Campaign (8 per month) $850 Monthly once website complete

Syndication Options

the following features are priced per syndication, either up-front or per month

Item Pricing Schedule
Local Market Investor Targeting $5,000 Up-Front per State
HNWI Investor Prospect List $2,000 Up-Front
Top Professional Investors $1,500 Up-Front
Custom Pitch Deck $500 Up-Front
Webinar Video $850 Up-Front
Investment Marketplaces $350 Up-Front
Local Investor Round Table Events $750 + ad spend Up-Front
Facebook Advertising Management $400 + ad spend Monthly
LinkedIn Advertising Management $480 + ad spend Monthly
Google Advertising Management $640 + ad spend Monthly
Facebook Retargeting Management $300 + ad spend Monthly
Google Retargeting Management $500 + ad spend Monthly
Look-a-like Audience FREE
 

Marketplace Options

These features will specifically focus on promoting the markeplace and the client's brand

Item Pricing Schedule
Standard Marketplace $6,000 Half Up-Front
Half at Completion
Professional Marketplace $7,000 Half Up-Front
Half at Completion
Premium Marketplace $8,000 Half Up-Front
Half at Completion
Basic SEO $500 Up-Front
Standard SEO $2,500 Up-Front
Professional SEO $3,500 Up-Front
Premium SEO $5,500 Up-Front
Animated Explainer Video $1,250 Up-Front
Email Drip Campaign (2 per month) $450 Monthly once website complete
Email Drip Campaign (4 per month) $650 Monthly once website complete
Email Drip Campaign (8 per month) $850 Monthly once website complete

Syndication Options

the following features are priced per syndication, either up-front or per month

Item Pricing Schedule
Local Market Investor Targeting $5,000 Up-Front per State
HNWI Investor Prospect List $2,000 Up-Front
Top Professional Investors $1,500 Up-Front
Custom Pitch Deck $500 Up-Front
Webinar Video $850 Up-Front
Facebook Advertising Management $400 + ad spend Monthly
LinkedIn Advertising Management $480 + ad spend Monthly
Google Advertising Management $640 + ad spend Monthly
Facebook Retargeting Management $300 + ad spend Monthly
Google Retargeting Management $500 + ad spend Monthly
Look-a-like Audience Waived w/ $2,000+/mo marketing budget
Investment Marketplaces Waived w/ $2,000+/mo marketing budget
Item Pricing Schedule
Local Market Investor Targeting $6,000 Up-Front
HNWI Investor Prospect List $2,400 Up-Front
Facebook Advertising Management $480 + ad spend Monthly once campaign launched
LinkedIn Advertising Management $570 + ad spend Monthly once campaign launched
Google Advertising Management $760 + ad spend Monthly once campaign launched
Look-a-like Audience Waived w/ $2,000+/mo marketing budget
Facebook Posting Management $360 Monthly once campaign launched
Facebook + Twitter Posting Management $660 Monthly once campaign launched
Facebook + Twitter + LinkedIn Posting Management $840 Monthly once campaign launched
Email Drip Campaign (2 per month) $420 Monthly once website complete
Email Drip Campaign (4 per month) $720 Monthly once website complete
Email Drip Campaign (8 per month) $1,020 Monthly once website complete
Custom Pitch Deck $600 Up-Front
Investment Marketplaces Waived w/ $2,000+/mo marketing budget
 

Suggested Packages

Basic Package

Item Pricing Schedule
Marketplace Package #1 $6,000 Half Up-Front
Half at Completion
Standard SEO $2,500 Up-Front
Email Drip Campaign (2 per month) $450 Monthly once website complete
Top Professional Investors $1,500 Up-Front
Facebook Advertising Management $400 + ad spend Monthly once campaign launched
Up to 4 campaigns
Facebook Retargeting Management $300 + ad spend Monthly once campaign launched
Look-a-like Audience Waived
Custom Pitch Deck $500 Up-Front per Syndication
Investment Marketplaces First 4 Syndications Waived
Up-Front Expenses $12,000
Monthly Expenses $1,150 + ad spend


Professional Package

Item Pricing Schedule
Marketplace Package #2 $7,000 Half Up-Front
Half at Completion
Professional SEO $3,500 Up-Front
Email Drip Campaign (4 per month) $650 Monthly once website complete
HNWI Investor Prospect List $2,000 Up-Front
Facebook Advertising Management $400 + ad spend Monthly once campaign launched
Up to 4 campaigns
LinkedIn Advertising Management $480 + ad spend Monthly once campaign launched
Facebook Retargeting Management $300 + ad spend Monthly once campaign launched
Look-a-like Audience Waived
Custom Pitch Deck $500 Up-Front per Syndication
Investment Marketplaces First 6 Syndications Waived
Up-Front Expenses $15,500
Monthly Expenses $2,330 + ad spend


Premium Package

Item Pricing Schedule
Marketplace Package #3 $8,000 Half Up-Front
Half at Completion
Premium SEO $5,000 Up-Front
Email Drip Campaign (8 per month) $850 Monthly once website complete
Local Market Investor Targeting $5,000 Up-Front per state
Facebook Advertising Management $400 + ad spend Monthly once campaign launched
Up to 4 campaigns
LinkedIn Advertising Management $480 + ad spend Monthly once campaign launched
Google Advertising Management $640 + ad spend Monthly once campaign launched
Facebook Retargeting Management $300 + ad spend Monthly once campaign launched
Google Retargeting Management $500 + ad spend Monthly once campaign launched
Look-a-like Audience Waived
Custom Pitch Deck $500 Up-Front per Syndication
Investment Marketplaces First 10 Syndications Waived
Up-Front Expenses $20,000
Monthly Expenses $3,170 + ad spend
 

Technology

InvesTechs utilizes specific technology partners to conduct some of the more complicated aspects of raising capital online in compliance with SEC regulation. These partners offers a variety of services, such as digital escrow services, transfer agent services, and much more.

The Client will need to be in direct communication with these partners for the purpose of conducting compliance checks and authorizing certain transaction specifics. InvesTechs is familiar with this process and will guide the Client through the steps and support the client throughout the process.

These partners charges additional fees for their services, which are not included in the InvesTechs pricing schedules. InvesTechs has no control over these fees and they may be subject to change pending third party business objectives. InvesTechs will never mark up these expenses, however we have included a management fee in our overall proposal.

Next Steps